In the past week, Amazon withdrew its ban on FedEx Ground service for deliveries of Prime Amazon orders by its third-party sellers.

In the lead-in to the Christmas season, the busiest time of year for shipment delivery, Amazon had put a temporary ban on the FedEx’s ground service, “until the delivery performance of these ship methods improves”.

In the meanwhile, merchants had to opt for other options like UPS or the pricey variant of the FedEx Express—or they were pushed to take out the Prime label from their product.

The decision made many unhappy, as FedEx Ground was the best choice for merchants to operate at economical costs for delivery while still qualifying for, and gaining the benefits of, high-visibility Prime labeling.

Everything took place against a background of a deteriorating association between the two companies, especially in the wake of the FedEx’s decision not to renew some of its Amazon contracts last year.

Alas, Amazon scraped the FedEx Ground ban on January 14th 2020, after deciding that the company was again content with the carrier’s performance.

Source: The Verge